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Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships, and many proprietary brands. As part of Red Ventures, Higher Education is an industry-leading online education company, powering the largest marketplace of high-intent prospective students in the US. They provide over 150 university partners with exceptional, cost-effective access to successful students.

Learn how Higher Education and Red Ventures have optimized their EdTech web application and successfully converted their traffic into a steady revenue flow.

The Challenge

Our partnership with Higher Education started as a Support and Operations project. They were looking for a team of expert developers who could assist their in-house team for Frontend and Backend web application improvements.

The initial objective was to enhance some functional and visual features to improve user experience and ensure the proper loading of the web applications within site to collect information from web visitors. This data collection would have a direct impact on their site monetization.


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The Solution

First, we designed and implemented a Support and Operations model under the ITIL Service Management Framework.
Then, we implemented a system that made queries to databases utilizing SQL; this would allow more optimized access to user data to improve revenue and service offering, which was also a big priority. Ensure the website displayed the correct services according to the user record, which is why we implemented Tracking Pixels.

During the time of our collaboration with Higher Education, Red Ventures Acquired the online education company. As a result, Red Ventures solicited all the websites to migrate to a predefined template in Sonic’s WordPress environment.

Cafeto Quote

They are responsive, organized, and have great communication. Their flexibility in resourcing and talent allows us to maintain momentum among shifting needs.

Anonymous customer feedback review

Cafeto & Red Ventures today

Product Support On Demand

Today Cafeto and Higher Education/Red Ventures keep collaborating in migration tasks; we support the VR Marketing team to improve SEO and other optimizations related to Google Tag Manager.

Furthermore, we continue reviewing the monetization records in SQL as well as optimizing loading times for pages on the website.

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Deployed Services

​Specialized Product Support
Product Support On Demand

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We are proud to keep collaborating today with Higher Education and RedVentures.